2022 brought a lot of macroeconomic challenges that will likely have some staying power throughout 2023. These events and factors affect consumers and businesses alike.
Marketing is nothing like it used to be.
“Push marketing” no longer works, and customers are more vocal than ever about what they want and
Customer engagement management is a marriage of two concepts marketers already understand well.
Customer engagement is defined by the customer, or, more specifically, the
For many, the word “transformation” carries an undertone of digital specificity. And why wouldn’t it? The past two years have been a real-time case study,
Defining attention as a scarce resource for which demand has far outweighed supply, sheds some light on the strategic transformation brands must undergo in order
The line between CX and CEM can, for obvious reasons, be a little blurry at times. Decidedly more so as brands intermittently exchange terminology based
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