
Why Direct Mail Still Delivers
Direct mail response rates in financial services average 3.95% – 37x higher than email. See the data on ROI, print + digital integration, and why

Direct mail response rates in financial services average 3.95% – 37x higher than email. See the data on ROI, print + digital integration, and why

Customer communication is core to how organizations build trust, drive action, and retain business, and it’s getting more expensive to do. USPS rates increase on

Member expectations have evolved – and they continue to rise. Today’s credit union members expect interactions that are accurate, timely, and easy to understand, while

In mortgage servicing, borrower communications have traditionally been viewed as a cost of doing business. Statements, escrow notices, and regulatory disclosures are required, so they

If there’s one thing I love talking about, it’s the future of customer communications and 2026 is shaping up to be a big year. Not

Across financial services, utilities, healthcare, government, and insurance, one reality is consistent. Most customer and member communications are not optional. They are statements, notices, disclosures,

If I had to sum up 2025 in one sentence, it would be this: companies came to realize that customer communications must move from individual

If 2024 was the year of big Customer Experience (CX) promises, then 2025 was the year teams finally focused on execution. Customers demand simpler interactions,

As marketers, we’re always searching for the next best way to capture attention and drive engagement. With so much focus on digital, it’s easy to

Last week, during our OSG Elevate client webinar, we took another exciting step forward in the evolution of customer communications. Our mission has always been