Seamless and personalized customer interactions are now an expectation. In this Document Strategy Magazine article, Gary Gregg, Chief Product Officer at OSG, explores how Intelligent Orchestration leverages real-time decisioning, rules-based automation, and API-driven integration to enhance customer experiences across industries like finance, healthcare, and utilities. By predicting engagement trends and enabling hyper-personalization, businesses can drive higher satisfaction and loyalty. Learn how AI-powered IXM is shaping the future of customer communication.