In the past year, how many blogs would you say you’ve read that relate to digital transformation? Go ahead, take a guess.
Chances are, that number is pretty substantial.
And for good reason. Digitally-focused business transformation has been the literal key to success these past 18-months, and that doesn’t look to be changing any time soon.
But the fact remains, few companies know the practical steps they can take to go from digital newbie to technology maven. And all those articles? Most seem to focus on the benefits or the risks in not transforming. Highlighting success stories of companies that seemingly tapped their red-glittered shoes together and whispered, “There’s no place like digital.”
Good news! We’re here to change that. As an organization who has gone through our own transformation, we know the steps that work and have the success stories to prove it. Let’s go.
Step 1: Value Assessment
The natural place to start is where you are now. Evaluating and analyzing the assets you have working for you and the assets that might just be working against you. Once you know where you stand, you have a starting point to move forward from.
Step 2: Design Enhancement
The second step is again, shockingly traditional. Many of our clients come to us for their transactional communications, which means our number one priority initially is to enhance what you have. Make sure those traditional methods are optimized before we move on to the bigger objective of transformation.
Step 3: Data Strategy
We’ve said it before and we’ll say it again—you can’t have digital transformation without data. It simply doesn’t work. Analyzing your proprietary data (and incorporating some of our own) offers critical insight into the kind of digital solutions your customers are looking for. Because after all, every transformation should start with the customer.
Step 4: Streamlined Presentment
With a history steeped in transactional communications, the natural next step is the digitalization of your transactional documents. This is the perfect opportunity to introduce yourself as a digital organization, reimagining how you connect with your customers.
Step 5: Payment Integration
First comes the bill, then comes payment. When customers can pay their way (mobile app, text, auto-pay) they are more likely to pay on time. Plus, doing so removes friction from the micro-moment most susceptible to customer frustration. A win for you and your customer.
Step 6: Effective Promotion
The final step? Integrating promotion into your digital communications. Connect the entire customer journey with personalized, contextualized communications that drive ongoing loyalty and increased revenue. Sounds great? We thought so too.
Ready to get started? Let’s go digital.
