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What is a Customer Engagement Platform?
The digital world is rife with terms and technology that can be challenging for even the savviest of professionals to master, from customer data platforms
October 26, 2022
The digital world is rife with terms and technology that can be challenging for even the savviest of professionals to master, from customer data platforms
Much has been written about the importance of customer experience and how to achieve an optimal one. But what most companies likely don’t know is
According to McKinsey & Company research, what sets utility leaders apart from their peers is “a focus on optimizing customer journeys and satisfaction drivers that
We’re excited to announce that OSG has changed its corporate identity to EverView. As this new brand, our mission is to transform paper billing and
The term “personalization” has been around the marketing world for a while. But today, it comes with much higher stakes. Consumers don’t just want an
The world is increasingly becoming a cashless one. Global cashless payment volumes are forecasted to grow more than 80% by 2025, with over 80% of
Keeping customers loyal can be challenging. Don’t give them any reason to defect.
If you’re thinking about starting a digital transformation initiative for your business,
To keep pace with the rapid, permanent shift in consumer behavior accelerated by the COVID-19 pandemic, organizations are adopting a “digital-first” mindset in which they
We’ve spoken at length about the power of the micro-moment. Highlighting the influence of these small pockets of time in which you have your customer’s undivided
Understanding the customer journey is a critical step for business success. This 5-stage process provides many touchpoints, and articulating how current and potential customers interact
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