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Direct Marketing

Maximize Your Campaigns with Proven Direct Mail

Direct mail is one of the highest-performing channels in marketing – and OSG makes it work harder. Whether you’re reaching existing customers, donors, or new prospects, we build data-driven campaigns that deliver results.

Our expertise spans the full campaign lifecycle: targeting & segmentation, creative design, variable print, testing, USPS optimization, and post-campaign analytics.

Direct Mail Outperforms Other Channels

of promo mail is read and opened
0 %
Highest ROI of any marketing channel
0 %

OUR CAPABILITIES

Everything You Need

Strategy to delivery. OSG handles it all. We automate recurring direct mail programs like donor acknowledgement letters so they run more efficiently and the communications are in home faster.

Campaign Management

End-to-end strategy, execution, and reporting – all in one place.

Personalized & Variable Print

1:1 personalization that drives relevance and response rates.

Testing Strategies

A/B and multivariate testing to sharpen every campaign.

Creative Design & Copywriting

Concepts and copy that make your mail impossible to ignore.

Segmentation & Targeting

Precision audience targeting to reach the right people every time.

Efficient USPS Mailing

Best-in-class postage rates through our strong USPS partnership.

Built for Your Business, Your Audience

Whatever the format, whoever the audience – OSG delivers.

Our expertise spans the full campaign lifecycle: targeting & segmentation, creative design, variable print, testing, USPS optimization, and post-campaign analytics.

FORMATS

  • Letters
  • Postcards
  • Self-Mailers
  • Kits & Packages
  • Custom Mailers
  • Newsletters / Booklets
  • Catalogs / Magazines

INDUSTRIES SERVED

  • Financial Services
  • Consumer Services
  • Healthcare
  • Higher Education
  • Non-profit
  • Associations
  • Membership Groups

OSG JOURNEYCONNECT ACQUIRE™

Smarter Direct Mail That Acquires & Converts

With 50+ years of direct mail expertise, you can trust OSG to manage all your direct marketing needs from print and mail to integrated print and digital campaigns. With OSG JourneyConnect Acquire, you can augment direct mail with digital engagement and tracking.

One seamless, measurable program, from data and design to delivery and attribution.

Multichannel Acquisition Made Easy

Personalized Direct mail. Multiple touchpoints. JourneyConnect Acquire™ extends your reach across print, web, mobile, social, and email – from first impression to final conversion.

  • Mail Tracking – Know exactly when mail lands.
  • Social Match – Reach your list on Facebook and Instagram.
  • Informed Delivery® – Full-color digital ads, one-click responses.
  • Call & Text Tracking – Full attribution across every inbound channel.
  • QR Codes & Landing Pages – Measurable digital engagement from print.
  • Online Retargeting – Re-engage visitors after mail delivery.
  • LeadMatch® – Identify anonymous web visitors, match to your list.
  • Advanced Analytics – Live dashboards: conversions, clicks, and offline activity.

DRIVE RESULTS THAT MATTER

Acquire Smarter, Not Harder

Digital reinforcement amplifies every mail piece – right audience, right time, measurable proof.

23–46%

Average campaign lift vs. mail alone

More Reach

Stay visible before, during, and after delivery

Real-Time

Live ROI dashboards – full campaign visibility

1 Login

All print and digital touchpoints, one dashboard

Ready to Acquire Smarter?

Let’s build a campaign that delivers – and proves it.