Why Every Document Is Now a Touchpoint — Rethinking IXM in the Age of Digital Expectations

In this Document Strategy Magazine article, Gary Gregg, Chief Product Officer at OSG, explores how every interaction—down to the documents we send—has become an opportunity to build trust, strengthen relationships, and enhance the customer experience. He discusses:

  • How Intelligent Experience Management (IXM) is reshaping the way organizations think about communication.
  • Why personalization and data-driven insights are now essential in regulated industries.
  • The importance of integrating print and digital channels to deliver seamless, consistent experiences.

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