Reaching Your Customers in the Attention Economy

The attention of your customers is divided a million different ways. The average American consumes 34 gigabytes of data and information daily¹ while consumers view 10,000 ads per day on average.² So what can you do with your own small fraction of it? A lot, actually. Amidst the deluge of information, financial documents are arguably where consumers consistently pay the most attention to messaging. Paying a bill is a moment of attention you can capitalize on.

This eBook discusses:

• The power a bill has in drawing attention and enriching your customer database.
• The vital importance of personalization and tips to get started.
• Delivering a unified experience across every touchpoint.