Last week, we had the pleasure of hosting our OSG Elevate client webinar, where we unveiled exciting developments in our OSG JourneyConnect® customer communications suite. The focus was on a challenge many of our clients face: the need for faster, more flexible capabilities when making changes to communications or creating and sending unplanned communications.
The Growing Demand for Self-Service Solutions
Our clients consistently tell us that making simple changes to their customer communications, like updating an image or modifying a key message, can take longer than they would like. This delay can be frustrating and costly, often requiring internal IT resources and turning to us as their service provider to intervene for even minor updates. Add to this the pressure of regulatory changes and rapid business needs, and it’s clear why self-service capabilities have become crucial.
As such, we’re thrilled to announce our response to these challenges: OSG JourneyConnect Self-Service, featuring two powerful solutions – Navigator and Scribe. Let me break down what makes these tools crucial:
Navigator empowers your production, operations, and marketing teams to make on-demand changes to existing transactional and regulated documents and templates. Think updating placeholder content, managing digital assets, and implementing real-time updates without disrupting workflows.
Scribe enables business users to create and send ad hoc communications outside the standard batch process. Whether it’s a one-to-one message like a quote from a sales representative or a broadcast to multiple customers like letters or crisis communications, Scribe ensures you can respond quickly to time sensitive communication needs.
During the webinar, we demonstrated several practical use cases. For example, with Navigator, we showed how clients can easily update company logos on a statement or modify marketing banners on bills. Scribe shines in scenarios like creating loan transfer notifications for specific customer segments or sending utility rate change notifications to entire customer bases.
The AI Vision: OSG JourneyConnect Orion™
Perhaps the most exciting part of our presentation was unveiling our AI vision through OSG JourneyConnect Orion. This AI engine is designed to revolutionize customer communications through:
- Real-time insights and predictive analytics for hyper-personalization
- Intelligent interactions powered by conversational AI
- Content curation that optimizes onboarding and template rationalization
The Bottom Line
The benefits of our self-service solutions are clear: faster time to market, significant cost reduction, improved control, enhanced flexibility, and better regulatory compliance. But what truly excites me is how these tools, combined with our AI vision, are setting the stage for the future of customer communications.
Our goal at OSG has always been to help organizations unlock the power of their data to create more meaningful customer interactions. With these new capabilities, we’re meeting current needs and anticipating future ones.
The engagement and questions during the webinar confirmed what we already knew: organizations are ready for this evolution in customer communications. As we continue to innovate and expand our offerings, we remain committed to our bold, revolutionary approach to better communications.
