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Innovating With Digital Services

In today’s digital-first economy, consumers want more personalized, dynamic experiences at every interaction. According to Forrester, around 80% of consumers will see the world as all digital, and early research by McKinsey indicates that companies continuing to innovate and improve upon digital services will win in this new environment.

As consumers pivot towards digital, the majority who pay digitally crave customization and choice. Not only does a digital-first approach accelerate time to cash for companies– it also improves customer experience. These interactions are moments that matter when engaging with consumers – when people are asked to pay, they pay attention.