Customers are the cornerstone of any thriving business. Acquiring and retaining them requires continuous improvement in their experience with your brand. One powerful strategy to enhance customer satisfaction and stand out in the market is by offering personalized, easily accessible electronic presentment of essential communications such as bills, invoices, and statements.
In today’s digital age, meeting customers’ communication preferences is paramount. While traditional paper mail still has its place, the majority of consumers, especially younger generations and remote workers, expect digital communications with convenient payment options, often through email or text notifications.
According to a study from The Financial Brand, 65% of consumers have paid a bill via mobile device in the past year, and 54% have used an online portal provided by a biller.*
Companies that excel in customer communications understand the importance of leveraging both print and digital channels based on customer data. Flexibility is key to remaining relevant and retaining market share. Failure to adapt may result in losing customers and falling behind competitors.
Consider evaluating your current program to ensure you’re reaping the major benefits of electronic presentment and delivery:
- Customer Preference: Cater to individual preferences, fostering loyalty and satisfaction.
- Personalization: Enhance customer engagement with tailored communications.
- Efficiency: Expedite invoice-to-payment processes, boosting cash flow.
- Cost-Effectiveness: Reduce printing costs, postage costs and contribute to environmental sustainability.
- Security: Ensure built-in security measures for sensitive financial information.
- Competitive Edge: Stand out in the market with modern, customer-centric practices.
Many companies overlook the optimization of their data to determine the ideal print and digital mix, missing out on opportunities to improve customer experience and reduce costs with digital communications.
Running digital adoption campaigns can help transition customers to digital platforms, reinforcing the value you provide, simplifying communication access, and lowering overall costs.
If you’re unsure whether your program is meeting these standards, reach out to us for a complimentary consultation. Let’s work together to elevate your customer experience through personalized electronic presentment.
