Not unlike the legends of Hercules and Odysseus, the mythology surrounding digital transformation has become interwoven with truth. Leaving us to detangle fact from fiction, learning from lore. And discover what transformation really means.
Myth #1: Blink and You Missed It
It’s easy to fall into the trap of thinking about transformation as an all-at-once, blink-and-you’ve-missed-it kind of process. But the actuality of digital evolution is just that—an evolution. While some companies may transform seemingly overnight, others will take a little more time. Why? Because transformations are specific to the individual company. And what may seem like a small step to a national healthcare provider could be a huge leap to a regional credit union. It’s all about perspective. And taking the steps you can to reach your digital goals.
Myth #2: One and Done
The funny thing about digital transformation? It just continues to transform. What may have seemed revolutionary only a year ago, may now be considered antiquated. And you have to keep up.
Understandably, this constant evolution can make the notion of transformation even more challenging, especially for those organizations who previously had not made digital a priority. But the great thing about transformation? It’s what you make it. Whether you are looking to alleviate points of friction for your customer/member or are looking to integrate previously disparate functionalities, digital offers new alternatives to existing challenges. And while digital transformation may seem like an ever-elusive concept, setting and achieving goals gives your organization a clear-cut picture of what you’ve accomplished and where you’re headed next.
Myth #3: All Digital, All the Time
Digital transformation has a connotation of complete technology takeover. And rightly so. Nowhere does it say digital-plus-some-other-stuff transformation. But the reality of transformation is a little different.
The purpose of digital transformation is clear—adaptation and evolution. What so often gets ignored is that traditional solutions play an important role. It’s less about a digital exclusivity and more about digital diversification. Acknowledge the role both digital and traditional can play in the next generation of business and finding your perfect combination of the two.
Myth #4: A Futuristic Focus
While some industries (and organizations) may have been slower to adopt digital technology pre-pandemic, COVID-19 acted like a sort of societal accelerant, driving digital in both professional and personal settings at a previously unheard-of rate. Companies were forced to pivot in real-time. And now, almost a year later, we’ve seen the results of a swift digital push. Transforming industries to meet the needs of today and accelerate the goals of tomorrow.
Myth #5: What a Drain
It’s true that transformation takes investment, but it doesn’t have to be a money pit. Understanding the scope of your transformation is the first step in budgeting for your future. And guess what? You don’t have to do it alone. Partnering with organizations who specialize in digital transformation is kind of like getting a fast pass to your favorite amusement park ride. Best-in-class technology and leading innovation right at your fingertips, without the constraints of time and money.
Ready to separate fact from fiction and accelerate your transformation? Let’s get started.
