Inbox vs. Mailbox: The Power of Direct Marketing
Since the dawn of time, or at least the dawn of email, marketers have debated the efficiency and effectiveness of direct mail channels. Their main
August 11, 2021
Since the dawn of time, or at least the dawn of email, marketers have debated the efficiency and effectiveness of direct mail channels. Their main
If we’ve said it once, we’ve said it a thousand times, but this bears repeating: Mass communication does not work. As consumers, we expect relevant
Defining attention as a scarce resource for which demand has far outweighed supply, sheds some light on the strategic transformation brands must undergo in order
The line between CX and CEM can, for obvious reasons, be a little blurry at times. Decidedly more so as brands intermittently exchange terminology based
Identifying those moments of friction is the first step in delivering on your customer experience promise. And the best place to start? Talking to your
The reality is, print can continue to work alongside – and enhance – your digital efforts by stimulating the research and buying process of the
Not unlike the legends of Hercules and Odysseus, the mythology surrounding digital transformation has become interwoven with truth. Leaving us to detangle fact from fiction,
It’s no secret—retaining customers is less expensive than acquiring new ones. In a crowded world where clicks and conversions come at a hefty price point,
What‘s the common theme among these business mash-ups, you ask? Besides the obvious—leaders of industry, titans of transformation—these business successes are all a result of
Image search results for “digital transformation” look something like an Instagram feed from one of Saturn’s rings. Beams of abstract light. A finger headed toward
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