Attention To Retention: Redefining Customer Engagement Around Micro-Moments

What is a “micro-moment”? In a world where it feels like everyone wants or needs our attention, it’s a wonder organizations can ever break through the clutter. Though it might feel impossible to command a consumer’s focus for any length of time, finding shorter bursts are possible, and many times, preferable. That’s the concept behind the micro-moment—it encompasses any brief moment of consumer attention that can be leveraged to deepen engagement with your brand.

In this whitepaper, you’ll learn the skills to capitalize on consumers’ attention, and how to ultimately master the micro-moment.