When Generic Emails Enrage, these Personalized Emails Engage

Since each customer is different, batch and blast emails are ineffective when trying to reach buyers who are at various stages of their journey with your company. Businesses can leverage a number of customer traits—product data, purchase history, demographic data—to create targeted and relevant marketing campaigns. In fact, segmented email marketing campaigns deliver a 760% increase in email revenue, as opposed to regular promotional emails.¹ In this white paper, we’ll cover successful examples of product education emails from three of our clients in different retail industries.

1. https://www.campaignmonitor.com/resources/guides/email-marketing-new-rules/