Last week, during our OSG Elevate client webinar, we took another exciting step forward in the evolution of customer communications. Our mission has always been to help organizations connect more meaningfully with their customers through strategy, technology, and innovation that deliver measurable results.
This latest Elevate session introduced two major advancements in our JourneyConnect® suite: the launch of the OSG JourneyConnect Digital Adoption Practice and the unveiling of OSG JourneyConnect Acquire, our new integrated direct mail solution.
Driving Digital Adoption with Purpose
While the move to paperless communication isn’t new, achieving true digital adoption where customers willingly choose digital and switch paper off is still a challenge for many organizations. That’s where OSG’s new Digital Adoption Practice comes in.
This is a three-tiered program designed to help clients systematically improve their digital experience, from understanding current adoption barriers to implementing strategies that drive measurable change.
- Digital Adoption Insight: A starting point for evaluating where your organization stands today, including a Lite Assessment that benchmarks your current adoption levels against industry standards.
- Digital Adoption Blueprint: Turning data into design with predefined journey maps that trigger touchpoints based on where customers drop off, to re-engage them.
- Digital Adoption Catalyst: The most comprehensive phase, featuring an Adoption Audit, Workshops, and a Roadmap & Plan, delivered with ongoing support from our paperless expert consultants.
The goal is simple: to help you accelerate the shift from print to digital, align leadership, track results, and most importantly, improve the customer experience.
As we like to say, it’s not just about getting customers to switch; it’s about giving them a reason to stay.
Introducing OSG JourneyConnect Acquire
We also unveiled JourneyConnect Acquire, a solution designed to help you reach customers earlier in their lifecycle, using direct mail. It’s where marketing meets data-driven communication.
Acquire bridges the gap between physical and digital through integrated direct mail, combining print with channels like email, SMS, and digital retargeting to create a connected acquisition experience.
The impact is significant:
- Companies integrating digital with direct mail see a 53% increase in generated leads.
- 97% of organizations report better campaign performance when combining digital and print.
With JourneyConnect Acquire, you can:
- Boost engagement by staying visible before, during, and after delivery.
- Track ROI in real time through a single, integrated dashboard.
- Convert more leads and retain more customers through repeated brand exposure and seamless experiences.
This addition strengthens our commitment to helping clients deliver the right message, the right channel, at the right time, from the first interaction through ongoing engagement.
Putting It All Together
Whether you’re focused on increasing digital adoption or enhancing your acquisition strategy, both initiatives work together to help you Elevate your customer communications.
The Digital Adoption Practice ensures your existing customers have exceptional digital experiences, while JourneyConnect Acquire helps you reach and convert new ones, creating a unified lifecycle approach powered by OSG JourneyConnect.
As we continue to evolve, our focus remains the same: helping you transform customer communications into customer connections.
