Optimizing Omnichannel Marketing Effectiveness: Part 2 The term “personalization” has been around the marketing world for a while. But today, it comes with much higher stakes. Consumers don’t just want an email communication to address them by name. Seventy-six percent of consumers expect brands to understand their needs and expectations, and 59% of customers say tailored engagement based on past interactions is very important to winning their business. Four out of five consumers would share some type of personal data for a better experience. Read More »
Optimizing Omnichannel Marketing Effectiveness: Part 1 The term “personalization” has been around the marketing world for a while. But today, it comes with much higher stakes. Consumers don’t just want an email communication to address them by name. Seventy-six percent of consumers expect brands to understand their needs and expectations, and 59% of customers say tailored engagement based on past interactions is very important to winning their business. Four out of five consumers would share some type of personal data for a better experience. Read More »