Abandoned Cart Recovery Solution
The average online retailer experiences 60-70% shopping cart abandonment with only a 2% recovery rate of those abandoned carts. EverView clients experience average recovery rates of 15%+.
This case study takes a look at 3 EverView clients, Buffalo Jackson, LatestinBeauty.com, and Naturally Sweet, who are successfully recovering abandoned shopping carts at scale. These 3 clients have seen average open rates of 45%, click rates of 11%, and average over $20k per year from their Cart Recovery programs.
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These 3 Clients, on Average, Have Seen Open Rate: 48% Click Rate: 11%
01. Abandoned Cart Recovery Solution
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02. Anti-Gaming Technology
All 3 retailers’ cart recovery emails employ EverView’s anti-gaming technology to ensure they don’t train their customers to abandon their carts. They use variations of their normal 3-part Cart Recovery email templates to create a 3-part anti-gaming version which does not include discount codes.
Let’s take a look at Peter, a customer of Naturally Sweet Products. His customer journey is mapped out below.
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03. Buffalo Jackson
Buffalo Jackson, a men’s leather goods and apparel company based in North Carolina, has employed our Cart Recovery solution to see astounding results. In a 10-month period, Buffalo Jackson has seen an average 63% open rate, 14% click rate, and made over $25k from cart recovery emails.
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Buffalo Jackson deploys 3 automated emails over a 2-day period after a cart is abandoned. They also deploy an email to customers who add items to their cart and then delete them. See the example text below.
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04. Naturally Sweet Products
Naturally Sweet Products is a solely-owned Australian company and online source for 100% natural, healthy sugars. Over a 9-month period, Naturally Sweet Products saw average open rates of 62% and average click rates of 24% from their cart recovery emails. Naturally Sweet Products employs the following standard strategy: sending 3 Cart Recovery emails, 3 Anti-Gaming Cart Recovery emails, and 1 email to customers with an empty cart. Below is a run down of the 3 main emails they send to customers who abandon their carts.
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Example emails
05. Latest in Beauty
LatestinBeauty.com, an online cosmetics retailer based in the UK, allows their customers to try before they buy. Cosmetics are a high abandonment product, as customers often place multiple desired products into their cart before making a decision about what they will actually buy.
When LatestinBeauty.com signed up with EverView, they already had access to cart abandonment data; however, it wasn’t actionable. With the help of our client success team, LatestinBeauty.com enabled Cart Recovery to see open rates of 42%, conversion rates of 27%, and nearly $50k per year. See the example text below.
“Hi There, Order today and enjoy 10% off! Don’t let someone snap up your shopping bag. Seal the deal today with the discount code: codeword. Simply click below to continue shopping. Order sold out? Don’t worry, you can still use the discount code on your next order!”
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Data that Drives Results
Buffalo Jackson, Naturally Sweet, and Latest in Beauty have seen combined recovery rates over 7x the norm using EverView’s Cart Recovery solution.
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How Cart Recovery Works
01. API or Data Feed – Depending on which eCommerce platform you currently use, Cart Recovery can be configured using our API plug-in or enterprise-grade data feed. Cart recovery data is pulled from your site every 30 minutes to power timely Cart Recovery emails.
02. Email Platform – Emails are fully customizable. Abandoned cart recovery revenue and engagement are shown in the EverView Predictive Marketing App. Retailers can look at how their recovery series is performing as a whole or at each recovery email in the series.
03. Set-Up and Reporting – Emails are fully customizable, and engagement in abandoned cart recovery revenue reports are provided through the EverView Predictive Marketing App. The tracking center shows the different Cart Recovery emails being sent, with the number of transactions and revenue.
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