Why Digital Transformation Is a Revolution for CX
3 Words to Evoke Partnership and Transformation
Integrate Customer Payment Options on One Platform
How to Maximize Moments of Engagement
How to Streamline Check-Based Payments
Get Started on a Sustainable Communications Plan
Bridge the Gap Between Digital and Traditional Channels
Define Your Roadmap to Digital Transformation
Customer engagement management is fast becoming the go-to marketing strategy in 2021.
This holistic approach to managing, analyzing, and improving engagement with customers through cross-channel conversations lends itself to strategic market differentiation—an organizational imperative in a time when competition is so heightened among leading brands.
But instead of us just touting the benefits of customer engagement management, we’re turning to the experts. A slew of studies over the past five years tell an eye-opening story through their resulting numbers, insights, and metrics.
Take a peek to understand why customer engagement management isn’t just a trend, and how you can get started with successful implementation.
Let’s start with the customer experience. Creating a good one isn’t just a matter of making customers feel good—it’s delivering a consistent, positive experience across touchpoints and channels. And it’s now a competitive advantage.
Here are 9 stats from consumers to back that up.
Can creating good feelings with customers actually affect the bottom-line? If these consumer reports are right, the answer is yes. It’s time to start focusing on driving a positive experience for your customers right now.
Customer experience is mainly driven by intentional marketing. This includes content delivered on your website, through digital ads, on social media, and through email marketing, to name a few. It also includes customer service interactions.
See how getting the timing and customization just right is a critical part of reaching customers with these 10 insights.
Customers are willing to share their data with you as a trade-off for hyper-personalized and timely communication. And successfully integrating that data into every touchpoint is your ticket to growth.
Personalization is impossible without automation. You have too much data to do it securely any other way. Automation through a customer engagement management platform allows you to apply a seamless, multi-channel approach to every communication.
A multichannel approach works because it puts legs on your customer engagement strategy. Deploying impactful messages at the right times to the right people. While the customer sees nothing but a focused, personalized experience with your brand, multichannel automation syncs the entire process to deliver at every touchpoint.
Reactive, general marketing campaigns don’t have to be the way you approach your customer relationships anymore. It’s possible to talk to customers in a way that feels like a real conversation—addressing what they like, want, and need.
With CEM you can meet customer expectations and increase bottom-line results. And thanks to automation, it all happens with a click of a button.